AYAMA: COLLECTION 003

Fashion gets a wash.

AYAMA returns with Collection 003, the latest chapter from designer Maya Goldberg, and this time the presentation came with a little New York attitude.

Kicking off NYFW on September 2nd, 2026 & Taking over the Lower East Side, AYAMA transformed a vintage car wash into an unexpected fashion playground—models stepped into the street in the new collection as classic cars, cocktails, music, and summer energy set the scene.

Collection 003 expands the AYAMA universe with swimwear and ready-to-wear, exploring the tension between softness and structure through spandex, leather, sculptural silhouettes, and tactile textures.

It’s sensual. It’s playful. It’s unapologetically downtown.

Rather than simply showing clothes, Goldberg created an experience—one that feels distinctly New York and distinctly AYAMA.

Collection 003 is fashion outside the expected.

Written By: Kelley Daughtrey

Designer: Maya Goldberg
Portfolio: charlierubin

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